executive director

Holli McPherson

Before assuming her current role, Holli volunteered with the Economic Vitality Committee and served as President of Women of Wayland. She is deeply passionate about supporting small towns and communities, particularly in enhancing their downtown areas. Holli earned her degree in Interior Design from Kendall College of Art and Design, where she specialized in mixed-use and urban development. Her expertise includes developing and executing successful marketing and promotional strategies while prioritizing responsive outreach and exceptional customer service.

In her current position, Holli aims to foster a strong connection between business owners and residents. She is dedicated to maintaining the city's aesthetic appeal, organizing engaging events, and supporting the introduction of new businesses to Downtown Wayland. Holli is a committed advocate for the community.

For any questions, comments, or concerns, please feel free to reach out to her at director@downtownwayland.com or by calling 269-525-2323.

Wayland Marketing Coordinator

Stacy Chatterton Williams

Stacy lives in Shelbyville and is a freelancer with extensive experience in marketing strategies, social media management, and content creation. She is the Founder and Creative Director of her own company Motate Creative Marketing and is looking forward to working with Wayland’s Main Street DDA part time.

She will be helping us with our overall marketing strategy to ensure that social media platforms reflect promotions on behalf of our downtown businesses, as well as our very own Wayland Main Street events. Stacy has a variety of photography/videography equipment, as well as a DJI Drone, to maximize event coverage. She enjoys storytelling and creating social captions. Stacy is committed to following our brand guidelines to ensure consistency and alignment with our voice and messaging