The National Trust for Historic Preservation’s Main Street program offers an approach to downtown revitalization that has been successful in more than two thousand towns and cities nationwide.

Many approaches to downtown revitalization, from urban renewal to fix-up projects, have failed because they focused on just one or two problems, rather than dealing with the full spectrum of interrelated issues that affect traditional commercial districts.

The Main Street Four-Point Approach® is a community-driven, comprehensive strategy that encourages economic development through historic preservation in ways that are appropriate for today’s marketplace. The four points include:

Design

Economic Restructuring

Organization

Promotion

Each of these four points makes up a committee in our Wayland Main Street program. In each committee there is a group of five to seven community members that are determined to make a difference in downtown Wayland. Each member offers a new perspective and is an essential part of our program.

Our program and its four committees are under the leadership of our Main Street/Downtown Development Authority Board. You can find out more about the board, including meeting minutes, here: Main Street DDA Board

We are always looking for new faces and ideas in our committees. If you want to get involved or would like more information, visit our volunteer page and send us a message!